Adam Nicholas Burke

Selected Responsibilities:

• Works cross-departmentally to identify technological opportunities, then packages, sells through and ultimately executes projects with measurable results

• Continually identifies, evaluates, and catalogs emerging technology resources including software, hardware, websites and vendors

• On a weekly basis, introduces and demonstrates the use of technology by industry leaders to staff to inspire collaborative problem solving and encourage innovation

• Drives an Emerging Technology Program to provide sustained, in-depth professional development for staff

• Produces Lead Magnets (blogs, videos, whitepapers, etc.)

Selected Achievements:

• Strategizes, plans, executes, manages and reports on social marketing initiatives for clients in the Entertainment, Retail, Travel & Tourism, Food & Beverage and Sports industries

• Works collaboratively across a cross-functional set of groups (Creative, Connections, PR and Accounts) to properly articulate and deliver the digital strategy

• Develops listening campaigns for clients

• Writes posts for blogs and other social media sites on behalf of clients

• Sets up social media accounts for clients (Facebook and Twitter campaigns, Foursquare campaigns, LinkedIn Profiles, Blogging, etc)

• Proactively identifies and routinely presents New Media trends to staff

• Prepares, analyzes and delivers weekly, monthly, quarterly and annual reports for each account

• Offers clients recommendations on how to improve Social Media performance on their key success metrics

Brought on-board to this senior team of business and marketing executives to assist in integrating social networking techniques and tools into the marketing offering.

Selected Achievements:

• Planned, implemented, evaluated and researched comprehensive social media solutions for a variety of clients including SifakaWorld, and New England Friends of Croatia.

• Increased leads by using Twitter, Facebook FanPages and Blogs to inbound market their products.

• Served as “social media guru,” actively training others on the integration of traditional and new media into their existing PR arsenals by conducting collaborative meetings internally and with clients.

• Seeded marketing responsibilities (ie. blogging, social media updates, etc.) throughout clients’ organizations to decrease overall marketing expenses and increase brand loyalty within targeted markets.

Joined the State Theater of Maryland to increase company revenue through ticket sales and solicited donations.

Selected Achievements:

• Established rapport with people of all ages, cultures and beliefs to effectively market upcoming performance seasons and community outreach programs including Maryland Citizens for the Arts, Young Playwrights Festival and Encounter.

• Generated 20% of the company revenue goal last fiscal year.

• Proposed a unique social media marketing plan to upper management, generating instant buy-in advantages and decreasing marketing expenses.

• Created Integrated Marketing Communications Plan to ensure campaigns and market insight are effectively communicated to all departments

• Dramatically repositioned product and company brand image by using a professional yet “human” tone to establish welcoming online environment that encouraged customer dialogue and fostered brand loyalty.

• Monitored and analyzed data to measure social media campaigns against news cycles.

Rose into position within this young hardware start-up after exhibiting exemplary success as a Campus Marketing Representative during previous quarter.

Selected Achievements:

• Exceeded sales goals by implementing high-impact social media campaigns over a variety of social networks.

• Collaboratively created, maintained and scaled an online marketing strategy based on company policy, nature of product features and uses, and the characteristics and needs of targeted markets.

• Developed compelling multimedia content for distribution across a wide variety of platforms and uses, from events to web applications.

• Coordinated with marketing and PR departments in order to fully utilize the limited resources of both areas.

• Used Facebook, LinkedIn, Twitter, and other social media networks to attract the attention of targeted markets by providing information about Livescribe's product to convert casual browsers into paying customers.